Fundraising has always been a primary source of income for many organisations such as community groups, sporting clubs, and the Parents and Friends (or Parents and Citizens) Associations of schools. With limited financial aid from governments, many of these establishments wouldn’t be financially viable without the wonderful and tireless fundraising exploits of their members. For instance sporting clubs charge membership fees but with outlays ever growing, it wouldn’t be feasible for them to exist financially without fundraising.
The kinds of fundraising opportunities today are many and varied. There is a plethora of fundraising entities about trying to entice organisations to apply their services. From selling bottled water, wrist bands, homewares, clothing, jewelry and show bags to equine riding, shopping tours and engraving bricks and pavers. The options are truly amazing and seemingly endless.
Schools and sporting clubs have traditionally stuck by the period honoured methods of fundraising by selling donuts, lollies, chocolates and biscuits. Over old few years, yet, due to child obesity issues from poor dietary habits and below exercising, many of these orthodox fundraising products have started to fall out of favour with fundraising entities.
This has allowed the less traditional fundraising ideas to buy a foot in the door so to speak of this multi-million dollar industry.
So where do you turn to when you would like to get going with fundraising? Say for example your child is in their second year of school, and you have settled on to grow more actively involved in the comings and goings of their school. You attend the first P and C Association meeting of the year, and you end up on the Fundraising Committee for the year. You wish to impress your peers; you wish to make a difference and do the job successfully.
There are many factors why the school might need to fundraise. It might need funds for some extra computers in the library, or new playground equipment or perhaps they would love to see a roof over a new walkway. How you should behave, where to get going to raise the required funds? Today the majority of people are turning to the internet.
The internet has become the most popular and powerful tool for locating details, much more widely used now than the local newspapers or the yellow pages. When looking for ideas or details, the majority of people now don’t consider any options apart from the internet. There are many search engines available to the internet user, such as Yahoo!, Bing, Altavista, Ask and Lycos. But by far the hottest search engine on the internet is Google.
ComScore is a marketing study company that provides marketing information and services to most of the internet’s largest businesses. According to estimates released by comScore at the end of 2008, Google ended the year with 63.5 percent market share of all search queries performed in the U.S that year! That is a huge slice of the pie.
Google provide a Keyword Tool, which allows access to info regarding the most popular search phrases used by internet users when searching on Google. The hottest search terms used for Google for fundraising are in point of fact fundraising, fundraiser, school fundraising ideas, fundraiser ideas, ideas for fundraising, fundraisers and fundraising ideas.
The results from all of these searches show a wide variety of sites that the user can access, the majority of them being fundraising directories that list many fundraising entities offering their services.
One of the best websites in these search results appears to be goldstar.net.au which is the web address for the Brisbane based company Gold Star Gifts and Stationery. This company supplies novelty stationery and gift items to schools, clubs and organisations Australia wide for fundraising purposes. They provide free delivery, no upfront costs, and the fundraising entity keeps 50% profit from the sales of their products. So if you’re looking for fundraising, fundraising ideas or fundraisers, check out Goldstar today.
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